They say that good things come in small packages. If
that’s true, then this house is truly a “good thing.”
After all, it’s small. And it came in a package.
That’s because this is a Sears Catalog house—one
of only five in Cleveland Heights and perhaps 75,000 nationwide. Between
1908 and 1940, Sears Roebuck & Company manufactured and marketed
through its mail-order catalog more than 400 different house styles:
from the elaborate “Ivanhoe” (complete with French doors
and art glass windows) to the spartan “Goldenrod” (three
rooms and no bath).
As shown in the catalog reproduction, 3402 Ormond is
Sears’ Ardara model which, according to the catalogue, is “a
bungalow that will be recognized at once as having many unusual and
attractive features and conveniences.” The most striking elements
of the house are the front porch roof and the attached garage (highly
unusual in a smaller house). However, there are numerous other characteristics
that may surprise this year’s tour-goers. For example, despite
its apparently diminutive size, the Ardara sports four bedrooms, two
full baths, an eat-in kitchen and unusually high ceilings. It also is
exceptionally well made. All Sears homes, in fact, were designed to
very high quality standards: exceptionally thick support beams and walls,
solid doors and generally superior building materials.
As you can see in the graphic, the house “can be
yours” for only $1599 (storm doors and windows $70 extra; screen
doors and windows $34 extra). What the new owner/builder got for his
money was (on average) 30,000 individual building pieces, including
750 pounds of nails, 27 gallons of paint and a 75-page instruction book
with the homeowner's name embossed in gold on the cover. Masonry (block,
brick, cement) and plaster were not included as part of the package
deal, but the bill of materials list advised that 1,300 cement blocks
would be needed for the basement walls and foundation. The typical carpenter
would charge $450 to assemble the house. Painter's fees averaged about
$35. Other skilled labor generally priced out at about $1 an hour.
Beyond the fact that it is a nearly exact match with the
catalog, the Ardara’s authenticity was confirmed in several additional
ways. For example, Sears marked all of its lumber so that amateur contractors
would know what went where. Boards with these markings are visible in
basement and attic. Tour hosts will be happy to point them out to interested
visitors. Hardware on the interior doors represents another perfect
match: The builder of this home (1925, incidentally) chose Sears’
“Stratford” design for the door-handle assemblies and interior
locks.
For those interested in observing other Sears homes in
Cleveland Heights, there are The Argyle (2027 Marlindale Avenue), The
Crescent (3347 Ormond Road), The Columbine (3407 Clarendon Road) and
The Wayne (3639 Randolph Road).